Our Story

"We are passionate about designing and manufacturing the best-LED lighting products in the game, with pricing that makes them available to everyone. -  Eddie (Founder) 

Founded in 2013, from the very beginning STEDI set out to become leaders in high performance LED automotive auxiliary lighting. Key to our success has been our commitment to designing high quality, high performance LED driving lights at accessible prices.

Our state of the art manufacturing, design and testing processes is responsible for our LED driving lights being compared to the industries most respected players in both performance and quality. 

We keep 100% of our inventory in-house in our own fulfilment headquarters located in Melbourne Australia, giving us unmatched control of our entire supply chain and fulfilment processes. This allows us to dispatch the same business day so our customers receive their orders fast.   


The name STEDI has stood for cutting-edge design and market-leading performance.  It's our unwavering commitment to bleeding-edge performance and robustness that has made us the globally distributed, coveted brand born right here in Australia. Other companies call it the little things; for us, it is literally everything. We obsess over even the most trivial details and design elements to achieve a visually stunning high-performing luminaire. When you enter the world of STEDI you’re buying into a product that is mechanically and optically engineered with our know-how and our tooling, with our reputation and warranty standing right behind it. Our lights won’t fade, turn yellow, and fall off at the first sign of corrugations. Our photometric data is lab tested, not photoshopped – We stand by it. 


Whether it be the locomotive, mining or automotive industry we invite you to leverage our design and production strength. Our capability includes Printed Circuit Boards, Die Cast Parts, Extrusions, Injection Moulding, Sheet Metal, Rapid Prototyping. Our core competencies are Optical and Electrical Engineering with a team that has a long track record in some of the world's most revered lighting manufacturers. Whether your product concept has been sketched on a napkin or is ready for prototyping, we have the design and production capability to bring your projects to life. 

Noteworthy clients;

ANSTO Australian Government - Custom luminaires designed for Australia's only nuclear reactor research plant. The custom luminaires designed to strict metallurgy to ensure no contamination occurs within the cooling bath, where the lighting fixtures would remain permanently immersed at 5.0m. 

Special Operation (NSW) Australian Government - Commission to produce an easily deployable, vehicle-mounted Infra-red 850nm luminaire to use with night-vision systems. 

Victorian Police - Approved vendor for Vic Police fleet auxiliary lighting requirements. 

Mining - We work with Thiess™, Glencore™, Sojitz™ - Get in touch with our team to discover how we implemented are higher performing and more robust lighting rollout while saving our clients in excess of $200,000.00AUD.

100% of our LED driving lights, work light and associated accessories are shipped FREE to all Australian states, including NSW, Queensland, Western Australia, Northern Territory, ACT and South Australia. 

ETAIL INVESTMENTS PTY LTD (ABN: 71 163 418 826) trading as STEDI is conveniently located at 7 Hammer Court, Hoppers Crossing, Melbourne, Victoria Australia 3029 Phone 03 8360 9261 Monday to Friday 9:00 am to 4:00 pm